Bras Up
a hanger for bras that helps prevent deforming
Bras Up is designed to prevent bra deformation, significantly cutting down on unnecessary bra waste. Its unique structure not only provides robust support to maintain the bra's shape but also educates users on the proper method of hanging bras. Additionally, its space-efficient design offers the flexibility of using each hanger individually or in conjunction, catering to diverse storage needs.
Role
Design Researcher, Industrial Designer
Expertise
Design Research, Industrial Design, Visualization, Prototyping
Project Focuses
Design Research, Airflow Engineering, Color Scheme, Logo Exploration
Timeline
Sep 2021 - June 2022 (10 mo.)
WHY
Research has shown that bras tend to be discarded within a period of 9 months to a year due to cup deformation, size changes, or deterioration in quality. Notably, cup deformation stands out as a significant contributor to the unnecessary waste of bras, negatively impacting the environment. Is there a way to extend the lifespan of bras, however?
USER SURVEY
Primary Reasons for Replacing Bras
60.66%
31.1%
6.6%
Cup deformation
Quality deterioration
Size changes
Others
Approximately 60% of users cite cup deformation as the primary reason for replacing their bras.
Understanding of the Proper Bra Hanging Way
59%
24.6%
16.4%
Yes
No
Not sure
Only 59% of users are aware of the correct method for hanging bras.
Ways that Users Hang Their Bras
45.9%
31.1%
13.1%
9.8%
Clip the bottom of bras (Correct way)
Fold over and hang
Hand or clip one side of the strap
Hand or clip both sides of the strap
Only 45.9% of users correctly hang their bras by clipping the bottoms and then hanging them.
Insights from the user survey reveal that addressing cup deformation is the top priority. Additionally, there's a clear need to enhance users' understanding of the correct method for hanging bras. These findings highlight three critical issues currently faced among users and, correspondingly, present three distinct opportunities for Bras Up to make a meaningful impact.
EXISTING PROBLEMS
OPPORTUNITIES
Hanging bra in wrong ways
A hanger that can only be used in the right way
Lack of physical support for the cup
Extra physical support for the cup
Accidentally deform the cup by not keeping it in proper shape
An intuitive way to use and manage bras
SKETCHES
PROTOTYPES
WHAT - FUNCTIONALITY
Hanging Guidance | Effortless Design
Bras Up is thoughtfully designed to ensure bras are hung correctly with clips that allow users to choose where to attach their bras, accommodating various sizes and styles. Its one-piece design simplifies the process, enabling users to easily clip and hang their bras in just two straightforward steps. This feature not only aids in maintaining the bras' shape but also enhances user convenience.
Independent/Connected Use | Size Variety
The hanger can be used independently or connected to other hangers to optimize space utilization. Its versatility and flexibility in terms of placement enhance its overall usability. In addition, future versions of Bra Up will be available in a range of sizes to accommodate the needs of all users.
Shape Support | Intuitive Alignment
The design of Bras Up offers substantial physical support to maintain the shape of bra cups, effectively preventing deformation. Additionally, it serves as a practical guide for users, reminding them to preserve the proper cup shape. With its intuitive structure, users can easily align and smooth out the cups, ensuring they retain their ideal form.
STYLES
Bras Up offers two styles, line and circle, to cater to customers' preferences. These styles not only provide an aesthetic look but also allow for airflow, facilitating the drying of the bra.
WHEN & WHERE - USER SCENARIO
Individual or Connected Use
Outdoor Use
Indoor Use
Bras Up combines eco-friendly recycled plastic and durable stainless steel, ideal for both indoor and outdoor use. This material choice ensures robust support, whether used individually or connected, and promotes end-of-life recyclability, reflecting the commitment to strength and sustainability. Designed for versatility, Bras Up is perfect for hanging bras post-wash or for organized storage on a clothes rack.
COLOR SCHEME
LOGO EXPLORATION
I explored the logo design based on the form of Bras Up and its function to support bras. Incorporating Minimalistic and high-end brand image, the final design came out as a combination of two half circles. The goal was to evoke a sense of closeness and delicacy for customers seeking to care for their intimate apparel.
